How to Write an SEO-Friendly Product Description

In the ever-expanding world of Teachers Pay Teachers (TpT), having an SEO-friendly product description can set you apart and improve your visibility on the platform. If you're unfamiliar, SEO (Search Engine Optimization) is a method used to increase the visibility of a webpage on search engine results. In the context of TpT, it means making your product more discoverable for educators and learners.

Here's how you can craft an effective and SEO-optimized product description for TpT:

1. Competitive Analysis

  • Step 1: Begin by searching for your primary keyword on TpT (e.g., "abc").
  • Step 2: Select odd-numbered results like 1, 3, 5, 7, and so forth, to get a more varied analysis.
  • Step 3: Copy the product link and paste it into our "Product Analysis" tool.
  • Step 4: Note the "PRODUCT DESCRIPTION length" and "links quantity".
  • Step 5: Calculate the average for both values.
  • Example:
  • Average product description length = (1529 + 2867 + 1359 + 2766 + 3566) ÷ 5 = 2417.4
  • Average number of links = (4 + 18 + 6 + 2 + 18) ÷ 5 = 9.6
  • Conclusion: Aim for a product description that is at least 2000 characters long and contains around 9 links.

2. Keyword Collection

  • Step 1: Navigate to our "Keywords Suggestion" tool.
  • Step 2: Search a tips for your primary keyword.
  • Step 3: This tool will provide both real-time and historical keyword suggestions. Choose the ones most relevant to your product and save them for use.

3. Crafting the Description

  • Step 1: Now, it's time to pen down the product description. If you're unsure about crafting the description, consider using AI tools like ChatGPT.
  • Step 2: Here’s a sample request: "Please write a description for the product 'PRODUCT NAME' of at least 2000 characters using the following keywords: LIST OF YOUR SELECTED KEYWORDS. Ensure 'YOUR MAIN KEYWORD' appears within the first 180 characters."

4. Inserting Links

  • Step 1: Remember the magic number we derived from the analysis? That's right, 9 links!
  • Step 2: Place these links strategically within your description. They can lead to:
  • Similar or related products on TpT.
  • Your personal website or blog.
  • Your social media profiles.

5. Bonus Tips:

  • Images and product previews can significantly enhance the user experience. Ensure they are of high quality and relevant to the product.
  • If available, engage in EASEL activities on TpT. This feature can elevate the engagement level of your product and make it even more appealing.

In conclusion, an SEO-friendly description is an amalgamation of precise analysis, relevant keywords, and high-quality content. By following these steps, you are not just making your product discoverable but also ensuring it offers value to the educators and learners on TpT. Happy writing!